Generative AI: A Pragmatic Guide For B2B CMOs

Generative AI: A Pragmatic Guide For B2B CMOs

With any potentially revolutionary new technology comes hefty doses of enthusiasm and skepticism. Generative AI (genAI) is no exception. Recent Forrester survey data shows that nearly all organizations have begun experimenting with genAI — but it also shows that nearly one-third of AI decision-makers dismiss it as overhyped or believe that it won’t disrupt their business.

This guide provides a clear, no-nonsense approach for developing a sound genAI strategy that accelerates marketing and business goals. Also explore Forrester’s B2B Marketing Generative AI Readiness Assessment Framework.

  This page is FastPass tested and is compliant with Microsoft Accessibility features.

Get Exclusive Access to the Guide
By downloading this publication, you understand and agree that you are providing your personal information to Anteriad, LLC, and Anteriad may share your personal information with Forrester, pursuant to Anteriad's Privacy Policy. Furthermore, Forrester may use your personal information to provide you with marketing materials and contact you regarding its services, pursuant to Privacy Statement.